In a lot of ways Jordan puts on a big performance on social media, so that certain groups, let's go with gay men, won't be upset with him for anything or if he screws up in anyway they'll be on his side to support him no matter what.
Well, at least his over protective super fans from this thread will be there for him. But I guarantee behind closed doors he's not supporting gay men in any way, but will never "come out" and say that as gay men are his money maker. It would all end.
Kinda like how Donald Trump puts on a big performance by praying, saying, and doing other things to get certain groups of people to support him as a "good guy", so that when things go down hill, they'll be on his side no matter what. But behind closed doors, he probably doesn't pray or support these different groups.