I would assume that the phrase refers to porn created and marketed with a female audience in mind.
Obviously I don't like all porn "made for women" but I never assumed that is what it is supposed to mean, that it's what I'm
supposed to like. Just because a movie was filmed with the intention of appealing to women doesn't mean that it represents all women, any more than a gay male porn "made for gay men" in mind doesn't mean that all gay men like it or that I can't enjoy it (and I do!)
"Made for women" does describe a difference from porn "made for men."
One of the biggest differences would be that instead of just the female actors on the cover, the cover would feature the male actors. If you select the gallery view on
James Deen's Adult Film Database page, for one example, he doesn't appear on the cover of 99% of these movies. The reason is that the makers of these movies did not consider the appearance of the men to be important. When looking for a movie, I want to know if I would find the men attractive, and if film makers wanted to market a movie towards me, a mostly straight woman, they would put James Deen on the covers of the movies he appears in!
Those choices also affect how films are directed. One constant I have noticed is that in a lot of straight porn, the man doesn't touch the woman's body during sex very much. There are many long scenes where they are only connected via his penis. The reason is that the director doesn't want the man's hands to interfere with the view of a woman's body, I suppose because men would rather look at the woman's body instead of a man's hands, which makes sense. When I view straight porn, I imagine that I'm the woman in the scene. I love being touched and caressed, so I'm turned on when I watch a man caress a woman's body. It's one of the reasons why I enjoy James Deen's stuff. He uses his hands. I dislike porn when the man doesn't touch the woman, where they're only connected together by his penis. I think that's the reason why a lot of sex scenes from R rated movies turn me on more than a lot of porn. The directors focus on physical touch, even using the actors own bodies to hide their naughty bits, a no-no in most porn movies, but much more realistic when it comes to the way real couples actually have sex.
That's not to say that I don't also enjoy some focus on close-up shots, but I've seen some that look like the cameraman propped the camera up there, then went on a coffee break. I think I prefer close shots inter-cut with other angles.
I also want to see more of the man's body, especially if he's hot, which is one reason why I also enjoy gay porn. In a lot of straight porn, the focus is almost entirely upon the woman's body with as little attention given to the male actor as possible. A lot of the cum shots focus on the man's penis and the woman's face and body at the same time. I like the man's penis and the man's face (yay gay porn!)
These are just some of my observations.