malakos
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Maybe..
What I mean is that what constitutes the male ideal (masculinity) is significantly variable across different times and cultural contexts. I can point to three examples off the top of my head that illustrate this (there are a lot more I could check up on, but I'm not looking to write a treatise).
The first is how homosexuality was regarded in various ancient cultures. Homosexuality appears to have been broadly discouraged in ancient Jewish culture; it was seen as an aberration of one's nature and the call to procreate. In some cases in East Asian cultures, on the other hand, homosexuality was tolerated or overlooked, so long as the man was living an otherwise normal life (in terms of maintaining a household). The Romans had yet a different view that had more to do with specific acts; receptive homosexuality was seen as emasculating. So there are different views of what precisely constitutes masculine sexuality.
The second has to do with expectations of affect and manner. Some cultures have tended to see men being passionate and expressive as reflective of vitality and virility (Mediterranean cultures are often inclined this way). Some cultures see the masculine ideal in rather the opposite way: masculinity is about being in control, including of oneself. In most contexts this involves being restrained, calculated, and moderate in one's reactions. This view of masculinity is rather common in the modern Anglosphere. There's more variation than this binary might indicate, but an exhaustive survey of different views of masculine affect isn't called for here.
Finally, there is the matter of the masculine ideal in terms of body type. This too has varied widely across different regional and temporal contexts. In predeveloped cultures, the ideal masculine body was a symbol of power, not just in the sense of the most powerful body, but a body type that most reflected social power. The most powerful man is of course the one that has the most security, in a number of respects. One factor of this security is food security. So, looking well fed (read plump) was actually a mark of ideal masculinity in many premodern cultures. This tended to be more the case in more settled cultures. Other cultures have idealized men being especially built and physically competent and imposing. Then there is the Attic ideal of the male body that involves a refined physique that is lean, defined, and toned. As a side note, other physical features are relevant as well, such as hair. The Franks saw hair as an embodiment of a man's power, and so warriors strove to maintain lengthy hair; the Romans, on the other hand, preferred their men to keep their hair short.
This sort of cultural relativism is mainly what I had in mind when I said that masculinity is relative. I think there is also relativity on an individual level; "what kind of man" each man wants to be varies a bit, and I think that's because each has a somewhat different conception of what the ideal of a man looks like.
I'll lastly add that with masculinity being such a relativistic concept, it's hard to see how the notion of the alpha could be otherwise, since it rests on masculinity.