I don't know if anyone else noticed, but it just feels like Brad is sort of over Youtube and social media. I know when he came back after he took a break, he said that he didn't want to be "just the hair guy" anymore. The vibe just seems totally different from his pre-break content (Not in a good way, to be honest). I noticed that any content and social media posts he does outside of hair (particularly the hairdresser reacts videos) doesn't get nearly as much engagement and a lot of people in the comments complaining saying that they miss his old content and miss "the old Brad". I know his podcast doesn't get that many views despite all the promotion (I really like and prefer his podcast and non hair content, actually). It will be interesting to see where he goes in the future with his Youtube and other social media content.