They are not embracing the gay community, though. They are pandering to the gay community so a) we will fill their pockets with money, and b) we will offer them praise and attention. These people are not doing any favours to anyone and they are purely acting out of self-interest - which is positive if you want to buy what they're offering, but we shouldn't misrepresent the situation. I strongly doubt that they give a damn about the gay community and if gay people didn't throw money at them, they'd probably be less than sympathetic.
These are clearly guys who are comfortable with the power rush of getting attention and being paid by gay people just because they are cute and have great bodies. That doesn't make them allies, because the relationship is entirely transactional.