They were “write-off” sites.
Like many of sites that featured “amateur straight guys going gay” ,from the early days of online porn, they filmed solo and straight material hoping to encourage the models to push boundaries and then hosted them on a dedicated site for the content that subscribers got for free.
They were never really lucrative, so they could be reported as a tax loss, but the sites were really used as more of a incentive/talent scouting program. A lot of the “gay4pay” performers for NDS started off by filming 2 solos and a straight scene and then if they were willing maybe a servicing scene. If the solos and servicing scene turned out well they would have them back to film more until they are willing to do a full gay sex or said they wouldn’t.
Only Cody Cummings got the stretch that pattern out for over a decade. The other exclusive that never went full gay sex was Vinny Castello, who was scheduled to but he got another job outside of porn and suddenly quit.
When NDS started losing money those sites were the first to stop producing content, right before they chose not to renew the exclusive’s contracts, and then shuttered their vanity sites.
Cody’s site was the only vanity site still filming content, because of his contract, when they tried to rebrand as Next Door World and began focusing on the Twink and Raw sites that were profitable.
That era deserves it’s own Netflix documentary about the pitfalls of success leading to arrogance and excessive spending and what happens the money stops flowing.