I think success on tiktok/instagram is very illusory. Sure right now they have enough clout to get some brand deals but after a few years, others come along, people get bored of the schick, the boys start to have disagreements among the group, I think you could see one or two splinter off into only fans stuff. These influencers are under pressure to constantly turn out new content, the music stuff seemed pretty fake and lame to me. It's all just auto-tune. The first single only has 638,000 views on YouTube and when you consider they have supposedly millions of followers on social media that's pretty weak conversion