I don't think these guys consider it homoerotic. If you look for turkish massage on Youtube you gonna find a lot of content by male masseurs touching the models all over including butts. Some of them even get on top of the models while some spread the models legs.
In Turkey straight men are very affectionate, they usually greet each other with kisses on the cheek and give big hugs, they can also hold hands while walking. This thing Emircan does holding the guys head and looking him in the eyes is also common.