Well, to me there is a difference between "giving his OF for free," and what he is doing now. Because currently, you have to buy a subscription (which I think is totally fine), but then to see some actual content, you have to pay extra for each individual video, and that is something I always despise. Because, really, what a "regular" subscriber is paying for is just teasers / pictures of a video you can then pay more money for.
For some people, the amount of money for that subscription is already a lot of money, and then to not really show a whole lot is kind of disappointing.