I think the biggest problem with this era is the lack of promotion. It started off really well when he was promoting "Selfish," and then it became very sporadic (for someone who doesn't keep up with his every move, at least). That song's chart debut honestly surprised me because of it's Jan 25 (Thursday), 8AM ET release time; most music comes out at midnight ET on a Friday. It lost the first few hours of tracking because of how Billboard's tracking week works, but it still found success and stability.
So far, he's only made a few really big promotional stops, and even fewer were showing off his music:
1.
The Late Night Show with Jimmy Fallon
2.
SNL (Performance)
3.
The Kelly Clarkson Show
4. The Graham Norton Show (Performance)
5.
Jimmy Kimmel Live! (Performance)
Other than these and his Tiny Desk show, he's been doing free concerts in various big cities. Starting in Memphis, he went to NYC, London (canceled due to an illness), and LA. Though, these really aren't impacting anything outside of the immediate area. I guess you can count his social media activity as promotion, but people who follow him are probably already going to listen to it.
"Drown" got no promotion or video at all, which is typical of a promotional single. "No Angels" doesn't seem to be getting as much promotion as "Selfish" despite being a proper single. Speaking of which, help it out on YouTube; the man just uploaded a shortened version for seemingly no reason. (
Director's Cut /
Music Video Cut )
Truly and honestly, I don't think he cares about charts. I wouldn't be surprised if he was the one who decided "Selfish" should be released at a weird time. It certainly wasn't the decision of anyone who is interested in making money.