Logan Mandeville

He's still young, I think he definitely has all the time he needs to do a rebrand.

Like others said, I think he had a bad experience in that boat photo shoot with other guys since he's "straight" and decided to go all in into bodybuilding. I'm no psychoanalyst, but he might feel he's doing something productive by focusing on this niche of helping men over 40 get in shape while still making decent money. He's not whoring himself out. But then again, he posts so many thirst traps...!
boat photo shoot? I probably know what you mean, but cant recall it for the life of me right now.