Are you joking? He’s been on the scene for like 6 years now.
Bryce has been around since 2012/2013, he was "famous" on instagram back when having 100k on there was hard to do and was a big deal. I think he was only like 13, thats why I always think he's already like pushing 30 because he's been around a minute. I never got the appeal for him. He even seems to have "outlasted" people like Cameron Dallas who also blew up around the same time.