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Chayakorn Lotongkum/iStock via Getty Images |
An overwhelming majority of Americans say they’re concerned about the treatment of animals raised for meat, and many believe they can help by simply selecting from one of the many brands that advertise their chicken or pork as “humane.” looking good/no shortages mebeee |
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The Utah FORGE project is sponsored by the US Department of Energy to drive enhanced geothermal systems. (Dr. Clay Jones) |
Investments in geothermal heating up |
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Earth is messy. Can’t we just send our junk somewhere else? |
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I was one of 57,000 who attended the Coldplay concert last Friday evening, and took my place in the heaving mass of fans cheering, waving and wailing. Fitted with LED wristbands we each became part of the lightshow. But as I looked around the stadium I was struck by the idea that the 387,000 readers of New Zealand Geographic would fill Eden Park nearly seven times. We're bigger than Coldplay Cheaper too. We received more than 500 responses to the reader survey last week. This week we look at what the results mean and how New Zealand Geographic will make good on reader expectations. |
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“It’s a completely wonderful magazine. I hope you can continue forever.” BR |
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We're edging closer to our goal of 10,000 subscriptions. Since the start of this appeal we have received more than 1200 new subscriptions—only 800 to go. It's not as much as you think—$8.50 every two months for digital, $12 for print or $16.50 for both... a gold coin a week. Check out the options. | ||
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SUSTAINABLE PUBLISHING You had a lot of opinions. We read all of them.The open text fields of your ideas and suggestions fill 130 pages. There are hundreds of other data points for us to process and understand. It could take us weeks to get through the detail, but here are the top-lines. The first aspect to consider is that those who took the time to respond to the survey were largely those readers over 30 years of age, and particularly those over 50. This differs from our readership data which is a close match for the national average, and may be a reflection of those who have time to set aside for a long survey on a Wednesday. We're grateful you took that time of course, and every response counts. |
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In general, New Zealand Geographic as a product seems to be on the right track. Just over 92% of you believe that our stories are roughly the right length. We had readers say they wanted shorter pieces, and others who read NZGeo for the "meaty" features. About 9% said stories were too long, and those numbers were the about same for digital subscribers too. Reading level, not a problem—though a greater proportion of our youngest readers say it's too high. |
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We were extremely interested in your perspectives on how we cover controversial stories, 'political' stories, and for your views on New Zealand Geographic's role in the public conversation. As I noted in the survey, during COVID the New Zealand Geographic editorial team decided that we could no longer give equal voice to dangerous perspectives when scientific evidence was clear. This started with vaccination but also defines how we report on climate change and the biodiversity crisis. Remarkably, 86% of readers felt like we had navigated this minefield in a reasonable fashion, and 8% felt we should be more committed. Just 6% of you thought we should pump the brakes. |
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