Initially, barn owners were paid between $1 and $2 a year for the advertisement, equivalent in 1913 dollars to about $20–$40 today, but more importantly, they received a much desired fresh coat of paint to preserve the integrity of the wood. Mail Pouch painted their message on one or two sides of the barn (depending on viewability from the roadway) and painted the other sides of the barn any color the owner wished. Many of the barns were repainted every few years to maintain the sharp colors of the lettering.
After World War II, many of the barns were painted by Harley Warrick of Belmont County, Ohio, about 20 minutes from my home. He once estimated that he had painted 20,000 barns in his life, spending an average of six hours on each. Warrick claimed that he always began each barn wit the "E" in the word "Chew".
The Highway Beautification Act of 1965, which sought to restrict the vast number of local advertisements that were being placed near highways, exempted Mail Pouch barns since they had been deemed historic landmarks. The last barn was painted in 1962.
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