johnjohnston
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Key word is today. Martina Navratilova lost millions in endorsements in the 80s and early nineties. Closer to now, Michael Sam, who in college football was named defensive player of the year during his last year at Mizzou. He went up for the NFL draft and was chosen LAST. Remember he was the defensive player of the year in all of college football so the man could play, but he came out in college and he’s been on a couple of pro football practice teams. Practice teams don’t play in real games and certainly don’t make the millions that such a highly respected player should have made. He has still never made the money or make an official team when nearly all football analysts agree that had he not come out he’d probably be making millions and playing every Sunday. He played in the Canadian for a minute but he should be in the NFL making tens of millions in salary and endorsements. But he’s not and we know why. He was incredibly brave but paid a very high, homophobic price. Things are improving but it’s just not yet true that in the big 5 professional us league sports that coming out actually makes more money or gets more endorsements. Ask Michael Sam
A loss of endorsement deals probably has little to do with anything nowadays. It’s more about being worried about traveling in overtly homophobic/anti-queer countries. And while players talk a big game to the press, there’s the fear of being ostracized by a percentage of players. You also have whether you come from a religious or hetero expectations driven family. You also have internalized phobia, toxic masculinity, making sure you’re seen as a “real man”. Then there’s potentially dealing with dimensions or fluidity or contractions or not really being confident in where you are in the gender, sexual, affection, romantic, emotion, commitment spectrum, which can make it difficult to be confident in your sense of self and how you present yourself to others. Then there’s the fear of being “out” eating up your whole image and being what you become most known for.
Just like when it comes to non public figures, there’s a lot of reasons why athletes stay closeted or simply don’t express their queerness publicly.