What most cammers don't ever figure out, or aren't able to do well, is that the chill, non-action times in a show are where you really make bonds with an audience. Almost every cammer does the hot stuff pretty well. It's the other parts of a show though where you really connect with people and many guys either don't or can't pull that off. Sammy could hold an audience or a couple thousand just sitting at the desk talking with the viewers or playing guitar. That's rare.
He also seemed to always remember people's names. Even if he just heard once that user "hotdude1234's" name was Jack, he greeted him as Jack next time he visited the room. He remembered hundreds of people. That makes an instant connection. It's something of a lost art these days on CB. A few do it, but not many.