I think a lot of it has to do with the style of clothing changing. Most of the male shorts are a lot short and tighter than they were 15 years ago. So to wear boxer briefs under those its like wearing shorts on top of shorts. And wearing briefs under those is more comfortable. So I think with shorter shorts shorter underwear is becoming more popular. With more guys wearing them, the stigma around them drops.This is pretty cool if so, does feel like 2000 to 2020 was sort of the era where boxer briefs were socially enforced. What do you think caused the change?