As their profile rises, they are going to find staying closeted much more difficult. Being an influencer means opening your life to strangers, and you aren't in full control of what those strangers see...and can figure out. I am amazed at the ability of ordinary Internet users to leverage the slightest clues to learn way more than you'd ever think possible. At some point, a photo or a screenshot will arise, be shared all over the place, and their secret--if you can call it that--will become just information.