What do you think about belami porn company ?

Kind of random, but does anyone else find Belami's descriptions to be a bit mean? I'm not sure if things are just lost in translation, of if their comms person is just shady.

Jim Kerouac:
"Jim is not an archetypal cutie."

Scott Reeves
"He may not be a heartthrob or great beauty, but Scott is a natural born fucker."