Yeah he's definitely straight and has said so but he still performs gay content and imo does it well. I don't consider it baiting if you actually deliver what you are advertising unlike some who advertise gay shit or pretend to be gay on social media then their page has nothing of the sort or just fake shitty content. Like half the industry is g4p, I don't think it's a big deal. I haven't seen the post you described but honestly people use that word in porn all the time and for many people it's a turn-on. He in particular does a lot of roleplay type vids and takes on different personas / characters. Some user probably requested content like that from him and he assumed it was universally accepted, especially not being a native English speaker. I totally get some people aren't comfortable with it but ultimately porn is performance and nothing in his actions has implied homophobic tendencies in my experience. He's actually quite friendly and his content is only getting gayer. Especially if he was very apologetic as you said then he probably just mistakenly thought everyone was into that sort of thing, I don't think it reflects his actual views.