By word association I meant when someone says something, what does it make you think of. For example, if I say chalk, you may think cheese, because it may trigger the expression chalk and cheese in your head, even if chalk has nothing to do with cheese. Top_Englishman said Great so it made me think of the TV programme Great British Bake off, hence my reply. That may lead to someone thinking of another programme, something food orientated, or whatever other direction their mind may take them. I decided on up to three words to make it more interesting.
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