He's not a stupid guy. He's got like, 4 or 5 different income streams, however large or small they may be, between acting, singing, writing, his design studio, and now OF. If you can make it happen, that's the way to go. Even if one or two of them are in a slump at any given time, you've got something else to rely on. My impression is that he was getting some rather unnecessary flack from people on IG for his more revealing posts there and saw Of as another way to express himself and bring in some money.