In your view what makes an underwear brand "premium"?

[epsin]

When an underwear brand calls itself premium, what should you expect from it?

 

[cintinow]

Higher quality materials that don’t lose their shape upon wearing. It is not just a name slapped on them. But many multipack lower-cost brands lose their structure through the day of wearing them.

 

[Hung4HungNYC]

High quality, comfortable fabrics. Support benefits (e.g., options with pouch support). Quality construction. Creative, colorful design options.

Some brands that I'd consider quality are PUMP!, C-in2, Nasty Pig, AussieBum (depending on the item), Modus Vivendi.

 

[sheerq]

The body of the man wearing it.