For the men who did not live through the 1980s and early ‘90s, the Jockey Elance bikini, which the famous golfer Walker advertised (as seen in several pics above), changed how the “average” guy thought of men’s underwear.
If the mini-skirt was daring for women in the late 60s, the Jockey Elance briefs were daring for men. Men typically wore the standard tighty-whities before Jockey Elance game men more options . Seeing The famous athlete Jim Palmer wear colorful, skimpy briefs and look “macho”, gave men permission to do the same. That is the significance of this thread.
It’s sad that women’s criticism of skimpy brief me on men, a fear of appearing “gay”, and that 90s high school culture moved teen boys away from lockerroom openness (ie jockstraps, showers, and nudity) drove shorter uw fashions underground for 15+ years. You used to walk into the men’s section of a department store and see Jockey Elance everywhere, the way you see the UnderArmor brand today in stores.