Jordan North Dj

For our entertainment Capital Breakfast this morning decided to.......... give Jordan a shave. ????? I am not sure how that is content but he looked good. Showed a bit of chest hair to.
 
I don’t listen to Capital but I’m confused why they keep doing so much visual content, as a radio listener it surely must be frustrating

Because radio is dying a slow death. Short form video content (Youtube Shorts, Instagram Reels, TikTok etc) are where the money is
 
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Capital is full of ads and this was a product placement I think. Tom Grennan did the shave and he sings the song in the Gillette ads. That's why Capital Breakfast can feel false because they are doing it for money rather than entertainment. I know they have to make money but they need to find a better way of doing it.
 
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Because radio is dying a slow death. Short form video content (Youtube Shorts, Instagram Reels, TikTok etc) are where the money is
It really isn’t. The numbers are very healthy for radio. Radio has remained ever present throughout history over the past 100 years and is going nowhere.