Speedos

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I was listening to one of my favourite podcasts lately, Underwear News Brief, and their latest show was on speedos and how they seem to be gaining popularity with more guys wearing them and more countries getting more men to wear them except for the USA.

Curious, what do you guys think it will take to get speedos to be more popular in the USA with guys ? More celebrity men wearing them in movies and tv shows ? Or maybe some even doing big ad campaigns that show how sexy speedos can be ?