well, maybe, you don't understand the rules of celebrity.....in the old studio days, the moguls shaped and promoted the actors/ 'contract players' into stars.........this was often set in motion by the publicity department...and it worked very well, because, the ticket buying public ate it all up.
things are different now..no long contracts/ maybe ryan murphy, could be described as a 'star maker', but these kids have nothing on the stars of old./..........so, each actor and his/her manager has to scrounge up publicity............and it really has to be some good stuff, to make the over saturated public interested..........example ,the rise of the kardashians was based on kim's sex tape/ i think, yuck/ but it worked and momma created a whole brand out of 'scandal and rumors'.
so, froy is benifiting from this richard madden publicity...he's getting dicked by a doll......and when it is allover, he can deny the whole thing...........and maybe, have moved a couple of steps up the ladder to real fame. as for me, i hope he plays this well, he seems like a beauty...a starlet of the future.